Petersen Automotive Museum Gala

Brief: Partner with the Petersen Automotive Museum to celebrate it’s reopening after 15 months of construction and renovation.

Results: The design of the event was influenced by both the unique architectural features of the museum’s exciting new building and the textural elements of an automobile.

Throughout the evening, RGLive Events presented a visual interpretation of automotive history through an awe-inspiring fusion of live entertainment and 3D projection. In three performance installments throughout the evening, attendees witnessed a visual history of the automobile from various eras as a backdrop for a spectacular live performance.  The grand finale was an interactive dance performance incorporating 3D imagery of the birth of the new Petersen Museum.